Founded by Dr. Joya Lyons in 2022, Enchanted Traditions, LLC is a Charlotte, North Carolina-based, Black-woman-owned company that makes children’s picture storybooks, toys, and merchandise, all based on keeping family traditions alive. What started out as a mom excitedly wanting her daughter to experience the tradition of The Tooth Fairy like she did as a child turned into something much more magical. Our goal is to aid in the development of children through vivid imagination and nurture the family connection through family tradition, thus creating positive memories for children and a stronger family bond.