Digital Marketing is the process of promoting businesses, products, and services through online channels to reach the right audience and drive measurable results. It includes strategies such as search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, email marketing, and online branding. By combining data-driven techniques with creative campaigns, digital marketing helps businesses increase visibility, attract qualified leads, improve customer engagement, and achieve sustainable growth in today's competitive online landscape.