Ep 19: Implementation (Part 4 of 5)
Knowledge isn’t power. ACTING on knowledge is. But what if you’re truly in overwhelm, paralyzed by decision? What then? Ah, here’s the “well that’s ki...
Cybersecurity Sales Made Easy Podcast
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This podcast is dedicated to helping you sell cybersecurity services to your SMB clients, quickly and easily, while maximizing your profitability. Tune in to learn sales tips, mindset hacks, and growth strategies.
Ep 18: Implementation (Part 3 of 5)
Let’s talk about FEAR. We don’t like to talk about it. We feel like it ONLY happens to us. But if you feel fear, that’s normal! And it’s really hard t...
Ep 17: Implementation (Part 2 of 5)
Knowledge is NOT power. Knowledge that is APPLIED is power. So APPLIED knowledge is the secret…also known as - Implementation - Taking Action - NOT le...
Ep 16: Implementation (Part 1 of 5)
Knowledge is NOT power. Knowledge that is APPLIED is power. What are you trying to learn? Identify that before you: - Attend your next trade show - Ca...
Ep 15: Cybersecurity Sales- Foundations For Success (Part 5)
Objections. See them as a gift, a chance to answer your prospect's biggest concerns or areas where they don't trust you. But what if you could help di...
Ep 14: Cybersecurity Sales- Foundations For Success (Part 4)
Objections. You know you're going to hear them, right. So why pretend that it's not going to happen?!? Instead, prepare for the most common objections...
Ep 13: Cybersecurity Sales- Foundations For Success (Part 3)
Prospecting Stinks. You probably hate it! Fine. It's a necessary evil. It still needs to get done, and it's up to you. So how do you force prospecting...
Ep 12: Cybersecurity Sales- Foundations for Success (part 2)
I've answered questions from literally HUNDREDS of IT pros and vendors. Today I'm going way out of the box and answer a question I've never gotten. Le...
Ep 11: Cybersecurity Sales- Foundations for Success (part 1)
Being a salesperson is hard! You have multiple tasks, competing priorities, and EVERYTHING seems important. Here's a straightforward approach to deter...
Ep 10: Cybersecurity Foundations - 5 of 5
I know why you’re not making any progress with selling cybersecurity. It’s because you’re not taking any action. I know that sounds redundant but it i...