Creative Strategy Classroom
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Assistant Professor discusses basic and advanced topics on marketing and advertising creative strategy, digital marketing, corporate communication.
What is Corporate Communication. The Creative Strategy Classroom Podcast
We discuss the vast field of corporate communication and look at its role in a company's communication setup. Topics in the podcast: understanding ...
Ep 4 What is advertising? In simple words. Creative Strategy Classroom Podcast.
We take a brief look into the definitions, functions, purposes, scope, history, and future of advertising. We also look into how advertising works ...
Ep 3 - What is 'Positioning' in Marketing
Definitions positioning in simple words. Analysis of positioning statements of six of India's leading toothpaste brands in 2021.
Ep 2 - What is a brand? Definitions and Examples In Simple Words
'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of...
Episode 1 - Q: What is Marketing? Answers and Examples
Podcast topic: What is Marketing
Level: Basic
This episode provides a quick understanding of the term 'marketing' with examples of Sony...