12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing
This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot i...
Creative Brief BlogCast
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About
The Graphos Blogcast is a spoken word version of "The Creative Brief" blog by Graphos, available at http://blog.graphos.ca - Blogs cover issues and angles around product marketing, go-to-market branding, and everything related to making your product and business a success.
11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III
Podcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or busines...
10. Own It! Powerful Lessons from Three Great Brands
Branding is not about invention, it’s about ownership. You can invent the greatest consumer product in the world. It can solve an important problem, l...
9. One Thing Killing Your Website Lead Generation
At the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your busine...
8. How to Survive in a Clickonomy
Surviving in the most competitive and flooded online markets is far more than a guessing game. It requires data, testing and research. It requires tra...
7. Three Ways to Dominate Your Industry Through Branding and Marketing
Dominating an industry requires an entirely different mindset from merely surviving or achieving profitability. You must be convinced that second plac...
6. Five Things your Business Needs to Over-Achieve
Some companies just seem to succeed. Hard work and tenacity are a big part of the equation. Understanding your product, your customers, and the market...
5. Six Out of This World Web Marketing Tips for 2018
The internet is ubiquitous. Personal computing has migrated from office, to home, and now we carry our digital access with us everywhere with mobile d...
4. Three Secrets of Crafting a Powerful Brand Name
Your name is the sweetest sound you hear. Names are important. What if Amazon, Google, and Starbucks went with those original names: Abracadabra. Goog...
3. Time to Start a Podcast
Why podcasting? Andreas Schwabe is Graphos' Director of Media Services. Making a podcast is easy. Making a good podcast isn't. Andreas asks the questi...