So You Want To Hire A Conversational Marketer
So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to...
Conversational Marketing
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About
Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and professional lives. The official Conversational Marketing podcast, brought to you by the leader in Conversational Marketing, Drift, explores all this and more. We're bringing you real world use cases and best practices for Conversational Marketing from the team at Drift, plus partners, customers and leading sales and marketing experts. This podcast is here to help you bring your business into the 21st century.Get the best selling book on Conversational Marketing: https://drift.com/book/
Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond
If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer ex...
Conversational Campaigns You Can Swipe Right Now With Jess from Sigstr
How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, w...
Making Marketing Metrics More Human
Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain po...
We Talked To TheSkimm Co-Founders To Learn How They Built A Community Of Superfans
How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sa...
Change My Mind: Enterprise Buyers Are Just People
Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some...
Q: Is getting started going to take forever? A: You're probably already doing it!
Listen, we get it. Trying to keep up with all these new marketing trends is exhausting. Do you need to restructure your marketing team every few month...
Is Direct Mail Cool Again?
Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, ...
What Would Happen If We Posted On LinkedIn Every Single Day?
What happens when you post on LinkedIn every day? Sure, you're gonna get more profile views and connection requests, but is there any real value in po...
Texting. But Make It Business.
Andrew Kimmell has spent nearly 10 years working to create more personalized buying experiences – all via text messages. Okay, not all through texting...