215: Exploiting Your Content Marketing Hedgehog
The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to explo...
Content Inc with Joe Pulizzi
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About
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
214: Out-of-Work Writing Talent Means Huge Opportunity for You
The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work...
213: Time to Start Killing Your Social Media Channels
Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more c...
212: You Should Buy a Content Property. Here's How to Get Started.
There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze...
211: Riot Games Did These 3 Things. You Should Too!
Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do. ------- ...
210: Now Is the Time to Focus on Your True Believers
During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time ...
209: Realizing You Have a Choice Is the First Battle
Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his...
208: The One Thing Apple Did that Changed Everything
Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do...
207: How to Be More Creative in One Easy Step
Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people...
206: Prepare Now for the Dance
Like it or not, we'll be dancing the next couple years. Those who are prepared will thrive in marketing and business. It's time to get your head right...