Craig Deahl and David Roa worked in advertising out of One World Trade. A passion for coffee and an idea led the two of them down a rabbit hole which ended up with the two of them starting a coffee business. With 0 experience in coffee let alone any food company period, they faced an uphill battle, but one that could be taken on by learning and experimenting as much as possible. In this episode we run through the idea up to the first actions of starting Superlost. We will get into more details in future episodes around every step it takes to start a food and beverage company (in NYC). @superlostcoffee on IG (we respond to every message personally) 

Consumer Packaged Goods

From Idea To First Steps, How Superlost Coffee Came To Life!

Just two guys who quit their jobs to start a coffee roaster and instead ended up in the world of CPG (consumer packaged goods) trying to figure out the world of supermarkets.

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From Idea To First Steps, How Superlost Coffee Came To Life!