On the Connect the Dots podcast, Vicki O'Neill provides marketing and sales tips and tools that anyone can take action on whether you're an entrepreneur, small business owner or lead a marketing and/or sales team. When marketing and sales efforts are aligned, it creates higher lead quality and conversion. Team alignment also leads to a better customer experience - and who doesn't want that, right? Vicki's leadership and strategy experience provide unique and outside perspectives that you can use to take your business to the next level. She shares downloadable documents via her website Show Notes so you can take immediate action. Episodes with a guest provide insights from various backgrounds and respective that extend how marketing and sales efforts can become better aligned.