It is possible that you are missing opportunities because the relationship you have with your consumers is not at its full potential. Which emotions and behaviors cause your consumer to commit to a purchase? Why? Do you understand the art of clicksuasion? Clicksuasion is a rapidly growing community of marketers, researchers and thought leaders who seek to enhance their relationship with consumers through demand generation. Understanding the behavior of clicks and purchases is more valuable than a single conversion, it builds loyalty and a fully-connected consumer. We have three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through those relationships. Don't persuade, clicksuade.