Your “About Us” Is Actually Not About You
Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this ...
Brandfetti
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About
A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.
How to Build a Brand From the Ground up With Maria Riviera
In this episode, I bring in Maria Riviera, exercise physiologist, women's wellness coach and one of our recent WYW Alumni in to chat about what it rea...
Truthbomb: Copy Is Actually Not Written, It Is Assembled
One of the BIG things I teach our Wordfetti students and clients? Is the fact that copy is not actually "written" but that it is assembled. The answer...
Where to Start With Copy if You Can’t Afford a Copywriter
Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter...
15 Min Lesson on the Science of Writing for the Eyeballs
There's a science to how to read and write. And whether or not you're a business owner or a copywriter, or simply a word lover, it's important that we...
3 Reasons Why You Should Submit Questions to Your Own Question Sticker
Wait what?! Yep, you read right. In this episode, I throw down 3 big reasons why you should submit questions and answer them on your Instagram Stories...
How to Face Challenges With a Champion Mindset With Olympic Gold Medallist Michelle Carter
In this episode, I bring in 3 time Olympian and gold medallist Michelle Carter in for a real and raw chat about what a "champion mindset is". We dove ...
5 Tips to Help You Plan and Create Captions and Content
Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share wit...
Should I Delete That Instagram Post Because It’s Not Getting as Many Likes?
"Should I delete my Instagram post because it's not getting as many likes?" -- a question I often get asked by our audience especially when their capt...
What Productivity Looks Like in a Global Pandemic
In recognition of R U OK Day on the 9th of September, I bring in Executive Coach who in 2016 trained with Dr Brene Brown to open a real and deep conve...