5 Ways to Mange Culture in Times of Chaos
We suffered one heck of a roundhouse kick with COVID-19. Health concerns aside, business owners and employees were bracing for impact from day to day,...
Brandcology
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About
The Brandcology podcast was created by Scott Seroka, Principal and Chief Brand Strategist of Seroka Brand Development. In my podcasts, I will provide valuable information to CEOs, business owners and entrepreneurs on how to strengthen their brands to help win new business as well as insights on how to build high-performance cultures.
How Manufacturers Attract and Retain Top Producers
When you hear manufacturers complain about how hard it is to find good people, do you share the same frustration?Your answer to this question will giv...
6 Common Roadblocks to Building a Meaningful Brand
Often times in the manufacturing industry, companies end up “settling” for a weak brand.A weak brand is one that fails to adequately distinguish or di...
Everything Your Brand Must Endure to Make a Sale
If you've ever thought about it, your brand must jump through one helluva lot of hoops to make a sale.If the buyer's journey experience doesn't feel q...
Avoid These Mistakes When Creating Your Tagline
Some taglines are really confusing.I'll admit that whenever I see Addidas' tagline, Impossible is nothing, I can't figure out what that means. I also ...
Why Unique Value Propositions are Overrated
Do you really need a unique value proposition? According to dictionary.com, unique means "having no like or equal; unparalleled; incomparable. Based o...
8 Tactics For Building a High Performance Culture
A lot of companies refer to their work groups as teams. Let’s talk about that for a moment.Imagine you’re at the World Series, and you saw the outfiel...
8 Steps to Building a Stronger Brand
What’s the name of your favorite hotel? Okay, now let’s assume you’re booking a trip, and that hotel has no rooms available. What’s your second favori...
The Best Way to Get Candid Feedback on Your Culture
Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply ...
7 Ways to Make the Best Out of Working Remotely
How can you make the best out of having your people work remotely? I have seven thoughts:First, encourage people to enable their cameras during video ...