Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories and strategies that make their business successful. There may or may not be bourbon. Krista Chapman of Path & Compass, marketing & strategist to the wedding and event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding and event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over drinks) and get real about running a successful business in today's wedding and event industry.
For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services...
Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these se...
For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in...
In this Bosses & Bourbon minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part pro...
For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for ev...
In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too c...
Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennes...
Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. As a full -service ev...
In today's mini-episode, I am sharing my thoughts on industry conferences and why meeting in-person matters. While these can be in an investment of mo...
In today's mini-episode, I am talking style shoots. Jen Creed (of Jen & Chris Creed Photography) and I touched on this some during our boss chat and I...