Maintaining a good nonprofit website should be updated, maintained, and made effective at its purpose of doing so. An updated, well-maintained website draws visitors but can also create an element of trust that drives in donations and engagement. Here are a few simple and important practices of updating and maintaining nonprofit websites:

1. Keep Content Fresh

Regularly update your website with fresh content. Share success stories, events, or project updates that occurred recently. Showing current content helps visitors know that your organization is active and on its mission.

2. Check for Broken Links

Broken links can really get a visitor disgusted and also devastate your website's reputation. Use broken link checkers to find dead links and fix them regularly. Ensure that all the links on your website point to relevant pages and are working.

3. Update Software and Plugins

Outdated software and plugins expose your website to cyberattacks. Keep updating the content management system (CMS) of your website, themes, and plugins; most of the updates contain security patches and new features.

4. Optimize for Speed

A slow website will send visitors away. Monitor your website's loading speed by using tools such as Google PageSpeed Insights. Compress images, minimize code, and use caching tools to make your website run faster.

5. Test Mobile Responsiveness

Most of the visitors to your website will access it using their smartphones or tablets. Check that your website is mobile-friendly by testing it on various devices. A good user experience calls for a responsive design.

6. Backup Your Website Regularly

Always have a backup of your website in case it crashes or if it falls victim to cyberattack. Automate regular backups and store them securely either on the cloud or an external device.

7. Monitor Analytics

Use analytics tools to monitor the behavior of visitors. Track what pages work and which do not. Improve your strategy based on those numbers to truly serve your audience better.

8. Review and Test Forms

Other forms that may be present on a nonprofit website include donation, volunteer, or contact forms. Test them periodically to ensure they are working and submissions are being received by the right people.

Conclusion

Maintaining a nonprofit website is not a one-time process. It involves keeping the content fresh, functionality intact, and security safe. A well-maintained site can continue to support your mission and inspire trust among visitors. A well-maintained site reflects the dedication and professionalism of your nonprofit.