Risky Business: How We Make Organizational Decisions
Florian Artinger is a Managing Partner at Simply Rational, The Decision Institute and an associate scientist at at Max Planck Institute for Human Deve...
B2Branded - The B2B Brand Podcast
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About
Every month we interview brand and communications leaders from B2B organizations, as well as influencers in the agency and analyst world. We explore best practices in brand development as well as the latest news and developments impacting brand leaders. About B2Branded"Brand" is one of the most abused, overused and least understood words in the English language. Maybe we can fix that?The podcast is produced by Ian Bruce. I'm a research director at SiriusDecisions (now part of Forrester Research). I've over 25 years of experience running brand and communications for large and small B2B companies, but that doesn't make me right. Somewhere along the line I got a PhD and did a lot of research on brand development and brand effectiveness. All opinions are my own.Contact Us:Got ideas? Want to get involved? Get in touch, we'd love to hear from you!
How the Value of Brands Changed During the Pandemic: An Interview with Alex Haigh, Brand Finance
The COVID-19 pandemic has wreaked havoc on the global economy and consequently on the value of brands. In a return visit for Alex Haigh of Brand Finan...
GE Healthcare: Brand Storytelling During a Crisis.
At the beginning of 2020, as the COVID-19 pandemic took hold, GE Healthcare was at the center of a media storm about the dire shortage of critical med...
The CMO Role in an IPO: An Interview with Bo Park, Partner at ICR
An initial public offering is a major step for any company, and CMOs need to play a significant role to make the IPO successful. Bo Park, Partner and ...
How to Communicate During the COVID-19 Pandemic: An Interview with Doug Levy
Many marketing and communications leaders struggle with how to navigate internal and external communications during the current pandemic. Doug Levy le...
Interbrand Best Global Brands 2020: An Interview with Daniel Binns, CEO North America
2020 will be remembered as a year of unprecedented change -- how has this impacted global brands?In this episode we talk to Interbrand's CEO Nort...
Brands and the Law: An interview with Saul Perloff, Partner at Norton Rose Fulbright.
Brands managers often get wrapped-up in the intricacies of brand expression, reputation management, and how to build a powerful and lasting impression...
Who Do You Trust in a Crisis? Edelman Executive Director Tonia Ries - Part Two
In the second part of our interview with Edelman's Executive Director Tonia Ries, we discuss brand trust and the impact of the coronavirus pandem...
Brand Trust: An Interview with Edelman Executive Director Tonia Ries.
Edelman has just celebrated the 20th year of the Edelman Trust Barometer, research that examines global levels of trust and credibility in institution...
Long-Term Thinking: Jann Schwarz, Global Director, B2B Institute at LinkedIn
Jann Schwarz is the Global Director of the B2B Institute at LinkedIn. We discuss the near-term thinking that often dominates B2B marketing and the imp...