Join Rajesh Kumar in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal. He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who shares decades of experience in B2B marketing. Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space. ﻿Key Topics Covered: Transition from leads to revenue-driven marketing Measuring ROI with gross profit efficiency Building trust and brand positioning in B2B Using AI and automation for smarter demand generation Tools & technologies: Sales Navigator, Happy Sales, BambooBox, ChatGPT Full-funnel strategy for startups vs multinationals Advice for aspiring B2B marketers & founders

Join Rajesh Kumar in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal. He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who shares decades of experience in B2B marketing. Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.﻿Key Topics Covered: Transition from leads to revenue-driven marketing Measuring ROI with gross profit efficiency Building trust and brand positioning in B2B Using AI and automation for smarter demand generation Tools & technologies: Sales Navigator, Happy Sales, BambooBox, ChatGPT Full-funnel strategy for startups vs multinationals Advice for aspiring B2B marketers & founders

B2B Marketing Shepherd

Episode 1: All About Demand Gen

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️ Decoding B2B Marketing is where bold voices meet real stories.We go beyond buzzwords to bring you founders who’ve built brands from scratch, CMOs driving demand in tough markets, and ABM pros with battle-tested playbooks. Each episode gets into the trenches with the experts, disruptors, and storytellers shaping how B2B marketing really works today. Expect candid conversations, actionable insights, and playbooks you won’t find in textbooks. This is you front-row seat If you’re in B2B marketing or want to learn from those who live it daily.

️ Decoding B2B Marketing is where bold voices meet real stories.We go beyond buzzwords to bring you founders who’ve built brands from scratch, CMOs driving demand in tough markets, and ABM pros with battle-tested playbooks.Each episode gets into the trenches with the experts, disruptors, and storytellers shaping how B2B marketing really works today. Expect candid conversations, actionable insights, and playbooks you won’t find in textbooks.This is you front-row seat If you’re in B2B marketing or want to learn from those who live it daily.