In this episode of Decoding B2B Marketing, host Rajesh Kumar (<a href="https://www.linkedin.com/in/rajeshkjindal/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/rajeshkjindal/</a>) speaks with Praval Singh (<a href="https://www.linkedin.com/in/praval/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/praval/</a>).   Praval has been with Zoho for over 14  years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc.  Before joining Zoho, Praval co-founded a digital agency in 2008 that helped brands like Samsung, Maruti, Aircel, Micromax, NIIT, and others in India with social and digital outreach, product launch campaigns, and web development. Over the last 18 years—between his agency days and his time with Zoho—Praval has built marketing and communications teams, launched products, led workshops, and fostered critical partnerships.  When not thinking or talking about B2B/SaaS marketing at an airport, hotel, or a Zoho office, he’s likely at his home—brewing some good coffee or wearing an apron and cooking up a storm! You can connect with him on X/Twitter @Praval or look him up on Linkedin. Tune in for a masterclass in product marketing Chapters: 00:00 Introduction02:55 Journey into B2B Marketing04:51 For the Love of Coffee07:40 Role of Product Marketing12:35 Business Case for a New Product15:17 Getting to Product Market Fit18:53 Co-creating with Customers21:46 Go-to-Market Rollout Rhythm26:24 New Category Creation28:28 When Does Product Led Growth (PLG) Work?32:22 Managing the Product Life Cycle36:02 Advice, Tips & Hacks38:40 From India for the World

In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Praval Singh (https://www.linkedin.com/in/praval/).  Praval has been with Zoho for over 14  years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc. Before joining Zoho, Praval co-founded a digital agency in 2008 that helped brands like Samsung, Maruti, Aircel, Micromax, NIIT, and others in India with social and digital outreach, product launch campaigns, and web development. Over the last 18 years—between his agency days and his time with Zoho—Praval has built marketing and communications teams, launched products, led workshops, and fostered critical partnerships. When not thinking or talking about B2B/SaaS marketing at an airport, hotel, or a Zoho office, he’s likely at his home—brewing some good coffee or wearing an apron and cooking up a storm! You can connect with him on X/Twitter @Praval or look him up on Linkedin. Tune in for a masterclass in product marketingChapters: 00:00 Introduction02:55 Journey into B2B Marketing04:51 For the Love of Coffee07:40 Role of Product Marketing12:35 Business Case for a New Product15:17 Getting to Product Market Fit18:53 Co-creating with Customers21:46 Go-to-Market Rollout Rhythm26:24 New Category Creation28:28 When Does Product Led Growth (PLG) Work?32:22 Managing the Product Life Cycle36:02 Advice, Tips & Hacks38:40 From India for the World

B2B Marketing Shepherd

Unpacking Product Marketing | Praval Singh | B2B Marketing Shepherd Rajesh Kumar | EP 04

In this episode of Decoding B2B Marketing, host Rajesh Kumar (<a href="https://www.linkedin.com/in/rajeshkjindal/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.linkedin.com/in/rajeshkjindal/</a>) speaks with Nandini Chatterjee (<a href="https://www.linkedin.com/in/nandini-chatterjee/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/nandini-chatterjee/</a>), a super accomplished expert in Public Relations, media and communications. Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has led marketing and communications strategy at PwC India for over two decades. She also served as a member of PwC’s global Network Comms leadership team, collaborating on action plans for 157 countries. She also runs her own podcast - watch here for deeper drill into PR <a href="http://www.youtube.com/@commsandconversations" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">http://www.youtube.com/@commsandconversations</a> They dive deep into how public relations, internal communications and executive communications are evolving in the age of digital. They expand on the critical role of earned media and why authenticity & trust remain the strongest currencies in B2B marketing. Nandini shares battle-tested lessons from handling corporate crises, building executive communication strategies, driving internal engagement, and measuring PR outcomes with precision. Whether you’re a B2B marketer, startup founder, or communications professional, this conversation offers a masterclass in building credible brands through strategic storytelling and stakeholder engagement. Follow Nandini’s creative side on Instagram @colours_on_my_canvas‍ Catch Rajesh’s cooking experiments on Instagrams @homechef.on.weekend ⏱️ Chapters/Sections: 02:41 : Journey into B2B Marketing04:47 : Artist behind the CMO 06:33 : Earned Vs Paid Media 08:14 : PR in the age of Digital10:36 : Developing PR Strategy & Plan 20:26 : How do you measure impact of PR25:58 : PR Tactic Mix28:47 : Internal Communications31:19 : Executive Communications35:50 : Building a star PR Team38:18 : Choosing the right PR Agency Partner40:10 : Advice, Tips & Hacks45:40 : Crisis Management #B2BMarketing #CorporateCommunications #PublicRelations #EarnedMedia #PaidMedia #BrandStrategy #MarketingLeadership #PRStrategy #CommunicationsStrategy #B2BBrandBuilding #CrisisManagement #ExecutiveComms #InternalComms

In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Nandini Chatterjee (https://www.linkedin.com/in/nandini-chatterjee/), a super accomplished expert in Public Relations, media and communications.Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has led marketing and communications strategy at PwC India for over two decades. She also served as a member of PwC’s global Network Comms leadership team, collaborating on action plans for 157 countries. She also runs her own podcast - watch here for deeper drill into PR http://www.youtube.com/@commsandconversationsThey dive deep into how public relations, internal communications and executive communications are evolving in the age of digital. They expand on the critical role of earned media and why authenticity & trust remain the strongest currencies in B2B marketing. Nandini shares battle-tested lessons from handling corporate crises, building executive communication strategies, driving internal engagement, and measuring PR outcomes with precision.Whether you’re a B2B marketer, startup founder, or communications professional, this conversation offers a masterclass in building credible brands through strategic storytelling and stakeholder engagement. Follow Nandini’s creative side on Instagram @colours_on_my_canvas‍ Catch Rajesh’s cooking experiments on Instagrams @homechef.on.weekend⏱️ Chapters/Sections:02:41 : Journey into B2B Marketing04:47 : Artist behind the CMO 06:33 : Earned Vs Paid Media 08:14 : PR in the age of Digital10:36 : Developing PR Strategy & Plan 20:26 : How do you measure impact of PR25:58 : PR Tactic Mix28:47 : Internal Communications31:19 : Executive Communications35:50 : Building a star PR Team38:18 : Choosing the right PR Agency Partner40:10 : Advice, Tips & Hacks45:40 : Crisis Management#B2BMarketing #CorporateCommunications #PublicRelations #EarnedMedia #PaidMedia #BrandStrategy #MarketingLeadership #PRStrategy #CommunicationsStrategy #B2BBrandBuilding #CrisisManagement #ExecutiveComms #InternalComms

Insider's Peek into PR & Media | Nandini Chatterjee | B2B Marketing Shepherd Rajesh Kumar | EP 03

In this episode of Decoding B2B Marketing, Rajesh Kumar (<a href="https://www.linkedin.com/in/rajeshkjindal/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.linkedin.com/in/rajeshkjindal/</a>) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent (<a href="https://www.linkedin.com/in/rahulsinghsap/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/rahulsinghsap/</a>), about the evolving role of events in B2B marketing. Rahul is an industry veteran with over 25 years of marketing management experience across Fortune 500 technology companies including HCL, AMD, Hewlett-Packard and Dell besides SAP. His experience as a full stack marketing leader includes product & brand management, digital demand generation programs, media & analyst relations, channels & ecosystem marketing. Winner of multiple accolades and awards throughout his career, he was rated the Most Admired Marketer and the Most Agile Marketer in the SAP APJ Region in 2019, and was acknowledged as the Best Marketer in the SAP APJ Region in 2020. He is a regular speaker at industry events and has been featured in cover stories in Times of India, The Strategist and The Economic Times - Brand Equity besides a whole host of industry publications. From Industry Conferences to Company flagships like SAPPHIRE & SAP NOW , CXO engagement and Virtual events, Rahul unpacks how physical, digital, and hybrid experiences can drive both pipeline and brand trust. Learn how to integrate creativity, technology, and immaculate execution to deliver memorable customer experiences, and why events — big and small — continue to remain a critical route in B2B Campaigns in the digital age. Key Topics Covered 4:07 : Journey into B2B Marketing5:14 : Ctrl+Alt+Create : The Human Beyond the Hustle7:21 : The theatre of B2B Events11:23 : Lessons from the Real World14:57 : Driving Value from Industry & Trade Events20:07 : Role of Company Flagship Events26:59 : The challenge of Engaging CXOs30:27 : Virtue of Virtual Events32:46 : Getting Partners to Co-Invest36:13 : Using Celebrity Headliners  38:45 : Advice, Tips and Hacks41:53 : Measuring Impact #B2BMarketing #SAP #EventMarketing #DemandGeneration #RevenueMarketing #CXOEngagement #SaaSMarketing #PipelineGrowth

In this episode of Decoding B2B Marketing, Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent (https://www.linkedin.com/in/rahulsinghsap/), about the evolving role of events in B2B marketing. Rahul is an industry veteran with over 25 years of marketing management experience across Fortune 500 technology companies including HCL, AMD, Hewlett-Packard and Dell besides SAP. His experience as a full stack marketing leader includes product & brand management, digital demand generation programs, media & analyst relations, channels & ecosystem marketing. Winner of multiple accolades and awards throughout his career, he was rated the Most Admired Marketer and the Most Agile Marketer in the SAP APJ Region in 2019, and was acknowledged as the Best Marketer in the SAP APJ Region in 2020. He is a regular speaker at industry events and has been featured in cover stories in Times of India, The Strategist and The Economic Times - Brand Equity besides a whole host of industry publications.From Industry Conferences to Company flagships like SAPPHIRE & SAP NOW , CXO engagement and Virtual events, Rahul unpacks how physical, digital, and hybrid experiences can drive both pipeline and brand trust.Learn how to integrate creativity, technology, and immaculate execution to deliver memorable customer experiences, and why events — big and small — continue to remain a critical route in B2B Campaigns in the digital age.Key Topics Covered 4:07 : Journey into B2B Marketing5:14 : Ctrl+Alt+Create : The Human Beyond the Hustle7:21 : The theatre of B2B Events11:23 : Lessons from the Real World14:57 : Driving Value from Industry & Trade Events20:07 : Role of Company Flagship Events26:59 : The challenge of Engaging CXOs30:27 : Virtue of Virtual Events32:46 : Getting Partners to Co-Invest36:13 : Using Celebrity Headliners  38:45 : Advice, Tips and Hacks41:53 : Measuring Impact#B2BMarketing #SAP #EventMarketing #DemandGeneration #RevenueMarketing #CXOEngagement #SaaSMarketing #PipelineGrowth

Secret Life of B2B Events | Rahul Singh | B2B Marketing Shepherd Rajesh Kumar | EP 02

Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a proven track record of building successful brands and executing effective marketing strategies, Udit has spearheaded successful campaigns for UiPath, Adobe, SAP, and other leading organizations. At Exotel, Udit is responsible for driving the company's marketing efforts and building brand awareness. He is known for his strategic thinking, innovative mindset, and ability to inspire his team to deliver exceptional results. Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space. Links Mentioned: Zoho Advert: https://www.youtube.com/watch?v=4ivmul54L-w Key Terms Explained: SDR : Sales Development RepresentativeICP : Ideal Customer Profile Listen on Other Platforms: Spotify: https://open.spotify.com/show/1Iv2kKO03McxaXxxo5fcN5Amazon Music: https://music.amazon.com/podcasts/1999ec3a-9027-4cc8-b155-65d127029d21Youtube: https://www.youtube.com/@B2BMarketingShepherd Chapters: 3:18: Journey into B2B Marketing6:15 : Truth About Leads in B2B 15:35 : Real Experience from the Trenches 31:55 : Marketing in the Subscription Economy37:05 : AI & Martech in Demand41:05 : Tip, Advice and Hacks #B2BMarketing #SaaSMarketing #RevenueMarketing #DigitalMarketing #DemandGeneration #MarketingStrategy #AIinMarketing #MarketingLeadership

Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a proven track record of building successful brands and executing effective marketing strategies, Udit has spearheaded successful campaigns for UiPath, Adobe, SAP, and other leading organizations. At Exotel, Udit is responsible for driving the company's marketing efforts and building brand awareness. He is known for his strategic thinking, innovative mindset, and ability to inspire his team to deliver exceptional results. Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.Links Mentioned:Zoho Advert: https://www.youtube.com/watch?v=4ivmul54L-wKey Terms Explained:SDR : Sales Development RepresentativeICP : Ideal Customer Profile Listen on Other Platforms:Spotify: https://open.spotify.com/show/1Iv2kKO03McxaXxxo5fcN5Amazon Music: https://music.amazon.com/podcasts/1999ec3a-9027-4cc8-b155-65d127029d21Youtube: https://www.youtube.com/@B2BMarketingShepherdChapters:3:18: Journey into B2B Marketing6:15 : Truth About Leads in B2B 15:35 : Real Experience from the Trenches 31:55 : Marketing in the Subscription Economy37:05 : AI & Martech in Demand41:05 : Tip, Advice and Hacks#B2BMarketing #SaaSMarketing #RevenueMarketing #DigitalMarketing #DemandGeneration #MarketingStrategy #AIinMarketing #MarketingLeadership

Cracking the Demand Generation Code | Udit Agarwal | B2B Marketing Shepherd Rajesh Kumar | EP 01

B2B Marketing Shepherd Podcast: Welcome to Decoding B2B Marketing— where bold voices meet real stories.Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords. Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world. Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL. He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast

B2B Marketing Shepherd Podcast: Welcome to Decoding B2B Marketing— where bold voices meet real stories.Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast