The 1st Touch Model in Google Analytics is DEAD
On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ra...
B2B Growth
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Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by James Carbary & Benji Block, episodes released weekly.
This LinkedIn carousel about copywriting got 1,100+ comments?!
In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. T...
Bullseye Marketing with Louis Gudema
On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “...
55 Apple Ads Every Marketer Should Study
In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Jos...
Stop ignoring this piece of your demand gen engine
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B...
Paddle’s perspective on the acquisition of ProfitWell
Today, James and Andrew Davies, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.
"We are F***ed"
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter...
The real problem with demand gen
Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible f...
The co-founder of HubSpot just bought a domain name for 8 figures?!
How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.c...
Post Your "Hits" Over & Over
Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their ...