How architectural signage design connects branding with the look of a building. It explores how Business Signs can complement materials, textures, and structural lines without feeling forced. Listeners learn how color palettes, typography, and lighting choices work with a building’s natural aesthetics. The episode also covers how designers balance visibility with harmony, creating signage that feels built into the space rather than added later. It’s a helpful breakdown for owners planning a signage upgrade that supports both brand identity and architectural character.