Episode #149 - How Business Texting Could Help Your Marketing Strategy
Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this ...
AMPUP Your Digital Marketing
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AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer. Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.
Episode #148 - How To Make Product-Led Growth Work For You — Even in the Most Technical of Spaces
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of...
Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what...
Episode # 146 - The Marketing-Lead Customer Experience: What Is It and Why Should B2B Marketers Jump on Board?
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the...
Episode # 145 - Times Have Changed — and So Have Your Customers. Here’s How to Relearn Your Target Audience’s Needs
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of...
Episode #144 - The Struggles of Transitioning Your Digital Marketing Efforts
You may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts. In thi...
Episode #143 - How One Marketer Built a Personal Brand on LinkedIn in Just 8 Months
Building your personal brand on social media might seem like an impossible task. What do you post? How do you get it to resonate? What do you offer...
Episode #142 - Should You Advertise on TikTok?
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this e...
Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who’s spent more than 20 years doing digital marketing and...
Episode #140 - 4 Lead Generation Strategies Coming Out of COVID-19
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at Centrica Bus...