Do you own, run, or work in a marketing agency of any kind? Find honest answers to the questions you’ve been afraid to ask. In the marketing and advertising world, agencies consistently proclaim that they are perfect experts at what they do. Spoiler alert: This image is just as curated as their #relevant Instagram feeds and trendy office spaces. The truth is, everyone struggles with similar questions and conflicts, but they wouldn’t dare talk about them. Hosted by three agency owners with a combined 40 years of experience, Agency Exposed is here to cut through the perfect facade and reveal honest, applicable agency advice for your business. Listen to us discuss what’s working, what isn’t, what we know, and what we don’t - holding nothing back. These thought leaders have generated over $1 billion in revenue for brands of all sizes— and they’re not afraid to ask the tough questions and discuss the answers together. Pull up a chair and listen in as Agency Exposed reveals valuable insights for what’s working and what’s not in agency life today. They’re pulling back the facade of a fancy espresso machines, craft beers on tap, and office dogs to expose the real issues agencies wrestle with on a daily basis. This is the podcast these guys wish they had when they first started, and the podcast everyone in this space needs today. Join the discussion.
Summary: On today’s episode, we talk about the ethics of marketing, and the struggle of balancing unhealthy manipulation and effective marketing. The ...
Summary: On today’s episode we break down the pros and cons of investing in technology and other tools. It’s important to understand exactly what you’...
Summary: In today's episode we talk about a variety of topics, but focus on three main ideas. The first is to never place your business solely on a pl...
Summary: In today's episode, we break down some of the ways that we maintain predictable revenue. Retainers can be used by any agency to keep their in...
Summary: In today's episode, we dive into the evolving world of ecommerce. Every agency should be executing their services on their own business to ga...
Summary: On today’s episode, we talk about where we think an agency’s profit should go to bring the greatest return and maximize your resources. It’s ...
Summary: Today we discuss how to break into new verticals. We also discuss whether you should break into new verticals. It can be challenging to close...
Summary: Today we talk about the challenges of working with difficult clients or just simply not getting the feedback you expected from the people you...
Summary: Today we discuss the positive aspects of running an agency. When you work in an agency, you're essentially paid to play (if you do it right)....
Summary: Today we analyze Patrick Lencioni’s “The Five Dysfunctions of a Team '' and discuss how to apply these principles in everyday agency life. We...