Newly Appointed MMA Global President Lou Paskalis Has Opinions
As the brand new president and COO of marketing trade org MMA Global, Lou Paskalis is on a mission to “save marketing from itself.” Here’s what the fo...
AdExchanger
Share:
Listens: 12
About
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Conversational Media, Emoji And DEI With Holler CEO Travis Montaque
What is conversational media? Holler CEO Travis Montaque explains why emoji, stickers and GIFs are a language of their own as well as an opportunity f...
Bringing Digital To The TV World With FreeWheel GM Dave Clark
Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-...
The Unquantifiable Nature Of Privacy With Google’s David Temkin
What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user tru...
Going Big On Media With Stagwell CEO Mark Penn
Stagwell CEO Mark Penn drops by post-merger with MDC Partners to talk media networks, cross-agency collaboration, what it means to be a challenger hol...
The New Yahoo With Chief Business Officer Iván Markman
Verizon Media is now officially … Yahoo. Guess everything old is new again. But how did we get here and where is the new Yahoo going? Iván Markman, ch...
Innovid CEO Zvika Netter
Innovid was one of the earliest players in TV ad tech. The company will go public via SPAC in Q4, placing it in the growing herd ad tech unicorns. Net...
What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski
The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talk...
Brand Safety Comes To Social And CTV
CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for ...
Checking In With Open AP
Open AP was founded as a consortium of national TV networks to coordinate their work on new ad initiatives. In this episode, CEO David Levy discusses ...