tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […] The post Episode #16: digital transforma...

tl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […] The post Episode ...

TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […...

Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). ...

TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […] The post Episode #12: Back up...

TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […] The post Episode #11: Y...

Summary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […] The post Episode #10: “sellin...

AudioAdvice is a 37-year-old company. Instead of becoming rigid and "doing things like we've always done them", they have embraced the new world of on...

A new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or d...

Today, I am joined by Mark Lewis to talk about an often-undiscussed topic—yet has massive ramifications on your potential going forward. We delve into...