In the world of 2025, voice search will affect PPC Service as logical assistants are on the rise. When it comes to conversational queries, such as “best wireless headphones under $100”, opt-in for long-tail, question-based keywords. Local Intent — Use Ad Copy and Landing Pages in natural language for “near me” searches Separate voice-driven conversions: Make sure you rely on metrics to track your separate channel of voice driven conversions. It makes you more visible and relevant; especially for local markets. If a PPC company is willing to adopt voice optimization, it can set apart from competitors by conforming to the behaviour of users which leads to them seeing fast, voice-friendly search results and this in turn drives higher engagement leading to increased conversions.