Do you want to change your visitors into your customers? You have to follow some strategies to increase the conversion rate. When people visit your online store, not all of them buy something. Conversion rate means the percentage of visitors who actually take an action, like making a purchase, signing up for a newsletter, or adding products to the cart. We use CRO to improve the sales Conversion Rate Optimization (CRO) is the process of improving your website so that more visitors become customers.