Zillow - The Self-Proclaimed 'Master' of the Real Estate Universe

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Barb Schlinker The Real Estate Voice

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Zillow - The Self-Proclaimed 'Master' of the Real Estate UniverseSegment 1Zillow – The Self-Proclaimed ‘Master’ of the Real Estate UniverseBarb, many people thinking of buying or sellers are now drawn to check in on the tech-giant, Zillow’s website where they will find homes for sale and a “Zestimate” of their homes value.  Is Zillow Really the ‘gold standard’ for real estate?> The real estate industry is still trying to catch up with Zillow> Zillow making some very questionable Anti-Trust moves> ‘Zestimates’ and ‘Cash Offers’ that should be viewed with caution, in my opinion:Let’s start with their corporate mission:The leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.“Leading Real Estate and Rental Market Place”Same as any other real estate website* Connected to local MLS systems* National exposure give them front page on GoogleWhat’s different?* Opinion of Value* Some cases, cash offers“Empowering consumers with data”Same as any other real estate website* Connected to local MLS systemsSome data is NOT accurate – especially related to a home’s:* Size, Improvements* Benefits* Lot - Views“Connecting consumers with best local professionals”Mostly professionals who:* Pay Zillow as Premier Agents* Their Own AgentsThe actual Listing Agents for the properties they scalp off the MLS are noted…* In Mice Size Font* At the VERY BOTTOM OF THE PAGE“Connecting consumers with best local professionals”Mostly professionals who:Agents were telling consumers:* “If you DON’T offer the buyers agent X commission, they will not show it to their buyersReveal:  Buyers lack of transparency about commission offeredReveal: Some MLS Systems do NOT allow NON NAR members to input their listings (PPAR) or SHOW their listingsShowing Time AcquisitionZillow bought Showing Time for $500 MillionWhy?* Access to Seller Information* Access to Showing Activity* Access to Agent Contact info who are Showing* Access to Feedback of Showing* Access to Frequency of ShowingShowing Time AcquisitionAccess to Seller InformationZillow Stole One of My Listings while in MLSBreaking all kinds of state laws and ethics rulesUsing my imagery and marketingDo You Want a Public Traded Wall Street Tech Company to Have Your Private Information?With Showing Time – They Got it!b. FTC Chair Lina Kahn is looking into the Zillow/Showing Time Deal for Anti Trust Issue:a. Zillow’s site giving preferential treatment to certain listingsb. Many agents expressing concern over private client accessc. MLS icon connection to Showing Time excludes other showing services.Different Methods & Costs of Selling a HomeTraditional Listing:Pros:Access to a majority of buyersInternational Web ExposureCons:MLS Makes your Home Generic Its Value is Compared to other homesBenefits of your home may not be identified by average agentsZillow Tells the World What THEY think its worth!Because of the massive adoption rate of Zillow the public believes them!~All without seeing your home!We Provide a Wide Range of Services to Help Home Sellers and Buyers Make Their Next MoveWhat to Do to Get ReadyWhat NOT to Do to Get ReadyHow We Give You ACCESS to ALL The BuyersWorld Class Marketing That Attracts Best BuyersWhat Your Home Will Sell ForHow Much You Will Put in Your Pocket* If You are Thinking of Moving? call us My Name is Barb Schlinker (spell it)  Call 719 301 3900 or visit: https://www.BarbHasTheBuyers.comYou are listening to the Real Estate Voice with myself Barb Schlinker of Your H