Business
The emergence of Zerodha in the Indian financial landscape was not the product of a conventional startup playbook. It was a disruptive force born from the deep, personal frustrations of its founders with an entrenched and inefficient brokerage industry. The story of brothers Nithin and Nikhil Kamath is central to understanding the company's ethos. They were industry outsiders whose unconventional backgrounds provided them with a unique perspective, enabling them to identify and solve problems that incumbents had long overlooked or accepted as the cost of doing business.