Business
Today we're going to tackle your why or your purpose. The problem is without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. I'm not saying you can't be successful without one. You can succeed but the vulnerability is when a competition enters your marketplace and they have a clear defined why. Many of your customers will probably leave you for them and even worse, any new customers we'll go to them as well. How to find out your WHY? 1. Why are you passionate about your business? Why would you work late at night? Why do you look forward to coming into work in the morning? What excites you about what you're doing? What is inspiring? 2. What can you provide that others can't? Is there a particular unique insight into the business? Have you worked in a place that has a high credibility with your audience? Do you have a service that is unique to you? Why are you passionate? Why do you stay to this business? 3. What do you want to be known for? What separates you from the competition How is what you offer impacting people’s lives? How do they benefit from it? 4. Why do you want to help? Is there a reason driving a business? Do you feel you can offer something that's unique? Who do you want to help and why do you want to help them? 5. What is the impact you are trying to make? What is your legacy? Why are you trying to change lives How are you trying to change lives for the better The other aspects about your why is it's good to have conviction in what you stand for. It doesn't have to resonate with everyone. Sometimes it's good you know to be a little bit go against the grain. But it's all to do with feeling passionate about what you do and being strong in your opinion. Don't worry if your why is quite strong. We don't want it to be generic and forgettable. It has to be true, sincere and matter to your audience. Resources: Start with Why by Simon Sinek Key Takeaways Sit down and answer, “Why do I get excited doing what I do?” Make a stand for something important People don't buy what you do but they buy WHY you do it – Simon Sinek Connect with Thad Website Facebook Instagram Pinterest Contact: thad@thadcox.co.uk