Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric introduces the new AEO: Autonomous Engine Optimization, the AI harness Nick Eubanks used to grow a 12-week-old website, and why every sales call and customer conversation inside your company is a page waiting to be published. Then the self-improving product has arrived: Amplitude's Wave agent found its own problems and shipped fixes worth +160% engagement and a 6% to 9% onboarding lift. Eric and Neil also pick apart OpenAI's GPT-6 Astra launch, the five things that took Andrew Warner's new YouTube channel to 937,000 views in a month, how B2B buyers now find agencies through Claude, and why the best salespeople sell like doctors. Key takeaways ◾AEO now means autonomous: content creates, drafts and ships itself with a human in the loop ◾Self-improving products are live: Wave found and fixed real conversion problems on its own ◾On YouTube, info calls, retention data and trending topics beat subscriber counts Chapters 00:00 The new AEO: Autonomous Engine Optimization 03:07 Self-improving products: Amplitude's Wave agent 06:44 OpenAI's GPT-6 Astra launch misstep 11:37 Andrew Warner: 937K views in a month 16:48 How buyers find agencies through Claude 21:18 Sell like a doctor Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. ️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ Subscribe for Daily Marketing Insights!