Business
Instagram stories, e-newsletters, YouTube videos, even geo-fenced Facebook advertising … so much marketing attention these days is focused on these splashy and sexy online tools. But for nonprofit organizations, their online introduction to the world remains the oldest and perhaps too often overlooked digital resource there is … the website. On today's “BUZZ: Inside the Hive," Buzz creator Michael Hemphill chats with Carrie Cousins, who develops content and marketing materials for the Roanoke Regional Partnership in her role as director of communications. She is also a designer, writer, and content marketer with more than 15 years of experience in the media industry, and is a Certified Digital Economic Development Marketer.