Business
When we think about developing a brand, it’s not uncommon to default to thinking about logos and colours and font types. But our brand is MUCH more than that. Our brand is full of emotions and experiences, it’s how we make other people feel, and how others talk about us when we’re not in the same room as them. The next time you’re focused on building your brand, give it some more thought based on the type of experiences you want people to feel. MARKETING SH*T is sponsored by ArchCanada.io — a shared-equity housing program helping first-time homebuyers finally realize their dream of home ownership.