?You like me, you really like me! How personalisation is winning the world of infinite choice

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?You like me, you really like me! How personalisation is winning the world of infinite choice

Business


Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify’s Serena Leith, We Are Social’s Suzie Shaw and Facebook’s Jason Juma-Ross, do it.