Business
No matter how extraordinary the product you sell on Amazon, if shoppers cannot find it—or don’t feel a connection once they do—you simply won’t make the sales you need to have success on the platform. So, how do you work in the right keywords and phrases to draw an audience? How do you engage shoppers enough to buy your product once they’ve landed on the listing? How do you write killer sales copy that leads to consistent conversion? Today, I’m sitting down with Karon Thackston of Marketing Words to discuss all things sales copy for your Amazon listing. Karon covers keywords, explaining the best strategies for incorporating searchable words and phrases in your title, bullet points and description. She addresses keyword stuffing, offering insight around why your keywords and phrases need to be highly relevant to the precise product you’re selling. Karon also shares her take on incorporating HTML in your bullet points and using line breaks to make descriptions easier to read. Listen in for Karon’s advice on the best online keyword and optimization research tools and learn to write engaging sales copy that converts on Amazon!