Business
Nearly 16,000 participants, 9 countries, 800 brands - this is the Siegel+Gale World's Simplest Brands - a deep dive into the brands that are delivering simpler experiences for consumers which is driving loyalty and a premium for their products and services. Rob Costelloe and Mitchell Kirkham-Cooper speak with Siegel+Gale's Executive Strategy and Development Director for EMEA, Liana Dinghile, and Head of Insights in Siegel+Gale London, Ben Osborne, about the brands that are winning in the battle for share and consideration through their clear, transparent, innovative and useful brand experiences. To see the results, check out simplicityindex.com.