With A Good Gimmick And Catchphrase, One Man Made A Name For Himself In The West Texas Boot Game

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West Texas Wonders

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By Mitch Borden If you're in West Texas and have turned on your TV over the last few decades you have probably seen this on your screen: Boots flying at a spry middle-aged man, who is catching them, all while telling you the location of Pee Wee Dalton’s Boots, and trying to get you to buy a pair. Jack Mousa has been running Pee Wee Dalton's Boots for over 30 years. (Mitch Borden / Marfa Public Radio) These ads, for Pee Wee Dalton’s Boots, are quick. Thirty seconds — practically on the dot. Pee Wee Dalton, the man in the commercial, talks quickly (sometimes in English and other times in Spanish). It's obvious he's putting a lot of energy into his sales pitch and that he w... Hosted by for KRTS