Business
86% of the people surveyed (Consumer Content Report) say that authenticity is important when deciding what brands they like and support.In this episode, we're going to talk about the power of authenticity and branding. Don't worry. It's going to be a good conversation. You're going to appreciate it. No matter what position you hold in your organization. Check out why it's so important to let the real you shine through....not the #authenticversionofyou.About Maria RossMaria Ross is the founder of Red Slice, a consultancy that advises solopreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building a standout brand that engages the right customers and drives growth. She is the author of Branding Basics for Small Business and The Juicy Guide eBook Series for Entrepreneurs.Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP), and many other startups and technology leaders, before starting her own business. Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about what is was like to survive this health crisis, Rebooting My Brain, has received worldwide praise.Maria has made numerous media appearances, including on MSNBC, ABCNews.com, and Forbes.com; in Entrepreneur magazine; and on hundreds of radio shows and popular podcasts such as Entrepreneur on Fire, The Shameless Mom Academy, and Suitcase Entrepreneur. She writes a contributor column for Entrepreneur.com and has written for Huffington Post, MarketingProfs.com, Seattle Business, Life by Me, Inspire Me Today, Columbus CEO, among others.Resources mentioned:Website: www.red-slice.comInstagram: https://www.instagram.com/redslicemaria/Facebook: https://www.facebook.com/redslice/LinkedIn: https://www.linkedin.com/in/mariajross/Email: maria@red-slice.comBook: The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (www.theempathyedge.com)About the Lead with Levity PodcastThe Lead with Levity podcast is a show for leaders who care deeply about what makes/breaks the employee experience. Our guests are dynamic researchers, practitioners, consultants, and business leaders. We cover foundational elements that are needed to avoid forcing the fun. We also invite lively managers who lead with levity to show us how it’s done. Thanks for joining us on this journey.Support the show (https://paypal.me/leadwithlevity)