Business
Coaches are trained to ask great questions. But most find selling deeply uncomfortable. Lisa Carver spent 16 years as a corporate sales leader before becoming a team and leadership coach, and she has a clear view on why.
In this conversation with Dr. Steve Jeffs and Erwin de Grave, Lisa explains why a single LinkedIn message is only the first five minutes of a two-year campaign, how she traveled to meet a cold lead and kept that client for four and a half years, and why case studies are now more valuable than a perfect proposal in an AI world.
She also covers how to measure coaching outcomes with simple, client-rated objectives so every engagement produces evidence you can use.