Business
Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.In this episode you’ll learn:The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedForerunner VenturesJason’s recent viral article: Your CAC Doesn’t MatterLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.