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A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder  & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget. The following topics are covered: How to deal with attribution How to define the right conversion point What KPI's to focus on Predictive modelling Why you should not have a budget LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/  Website Bosco: https://askbosco.io/how-bosco-works/  During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl