Business
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS.