Laurier Mandin talks with Ian Chamandy, co-author of "Why Should I choose you: Answering the Most Important Question in Business In Seven Words or Less," about how the principles of the most fundamental question translate to a product.

Product: Knowledge

Why Should I Choose Your Product? with Author Ian Chamandy

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is CEO of Graphos; Andreas Schwabe is Director of Media Services. As an international product marketing agency, we flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/

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Product: Knowledge