Why Resonance Matters More Than Reach: Rethinking Marketing with Jay Acunzo

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You should always follow best practices, right? Not necessarily, according to Jay Acunzo. As a marketer, Jay has dedicated his life to creating content that matters instead of maintaining the status quo or following generalized measurements of success. Whether you’re a marketer, salesperson, or product manager, his tips will help you better understand how to resonate with an audience, build a community, and create love and trust for your brand.