We know...it sounds counter-intuitive to think that when a story uses an established structure it can actually drive up interest, not create boredom. However, when you unpack how the human mind responds to stories, it starts to make a ton of sense.    

Brand Bytes

Why Narrative Structures Create More, Not Less, Interest

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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