Why Improv is a Business Technique Featuring Bob Kulhan

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Smashing the Plateau

Business


Bob Kulhan is an elite improviser, an adjunct professor at Duke Fuqua B-School, author of ‘GETTING TO YES AND’, and the Founder & CEO of Business Improv® – a 22-yr-old consultancy linking improvisation to business through behavioral sciences and ROI for blue-chip companies. BI is a world-class leader in experiential On-Site, Virtual (synchronous), Online (asynchronous), Blended (both), and Open Enrollment programs. We discuss: The human on the other side of the transaction [01:59] A Sherpa’s level of customer devotion [04:00] Bridging the gap between two cultures [06:55] What it feels like to be thrilled at the core [10:09] How coaches and consultants can improve their customer experience [11:30] The weight of a long-term business relationship [14:08] The benefit of having different custom segments [15:17] Why it’s important to serve the customer earlier in their journey [17:43] Why a client gravitates towards a particular coach or consultant [19:27] Learn more about Bob at http://www.BusinessImprov.com (www.BusinessImprov.com) and https://www.linkedin.com/in/bob-kulhan-0226a01/ (LinkedIn).