Amy and Richard talk about the way the human mind makes memories, the three mental systems that are in play, and why brand should care. 

Brand Bytes

Why, if you are in marketing, you are in the memory-making business

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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