Business
In this episode of E-coffee with Experts, our host Ani Hoang sits down with Alex Booth, an experienced entrepreneur, to discuss what sets client success apart from customer service and account management.
Alex reflects on his shift from corporate work to creating a business centered on guiding clients and building strong relationships.
They explore why staying connected to client goals is essential, how data can guide better choices, and how teamwork across departments improves retention and satisfaction.
The conversation covers mistakes agencies often make and the qualities, like empathy and ownership, that define great client success managers.
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In this episode, we discuss:
00:00 - 01:51: Introduction
01:51 - 02:34: What is life like working at Microsoft and Amazon?
02:34 - 05:13: How do corporate skills help their business?
05:13 - 06:58: Is client success the same as account management?
06:58 - 10:33: Client success involves strategy, not just upsells
10:33 - 14:50: Don’t neglect big goals for small fixes
14:50 - 20:07: Comparing client success challenges at big vs. small companies
20:07 - 20:46: Delegate client relationships to trusted staff to focus on selling and leading
20:46 - 23:40: Client success tips for agency and business owners
23:40 - 24:47: How they used bad feedback as a project manager to improve
24:47 - 26:01: How to balance work with a good life
26:01 - 26:22: Outro
CONNECT WITH ALEX BOOTH
https://www.linkedin.com/in/alexander-booth-huckleberry/
https://consulthuckleberry.com/
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