When to Ship It! How Perfection Gets In The Way.

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Brand Blaster

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There's a line we have to cross when creating any form of content and I call that the Shippable line. It's the point when a project is good enough to get out there into and have the potential impact it's going to have. Many of us don't know where this line is because this line comes with experience. You have to determine where that line is, and part of being a designer with a client or agency is knowing where that line is and educating others on where that line. This happens so you don't waste time and resources on polishing something that can't be polished any further or that the impact becomes significantly less with each updated iteration. At some point you have to ship and let the market decide if it's good. bit.ly/brandblaster --- Support this podcast: https://anchor.fm/brandblaster/support