This week Andre' sits down with Katherine Pereda, founder & CEO of The Influencer Grapevine - a matchmaking service for influencers and brands. She tells us everything we've been wondering about influencer marketing and more!

High Level Thinking

What Jewelers Should Know About Influencer Marketing

Most of the time, the answers we seek are right in front of us. That is, if we step back from the challenge and think about it at a high level. Marketing upscale products, like Jewelry, requires a different mindset and high level thinking. You can’t rely on sales and gimmicks. Listen in as we discuss what works and what doesn’t when it comes to marketing an upscale business.