Business
This week here at BOSS:Talks we have been joined by Liz Lean the founder and managing director of LizLean PR. A very successful PR agency based in the beautiful region of Sandbanks. 18 years ago Liz was starting out from a desk in her bedroom and now employes 14 staff members and works with some amazing brands in the UK. Liz and her company believe in taking the clients reputation personally and doing everything they can to protect and improve that. Here is what we asked her - 1. Could you explain what PR stands for and what your company does for other brands? 2. Tell us a little more about how you started and what your vision was from the beginning. 3. You company deals with crisis management - what does that mean and could you give us an example? 4. What do you look for most in any employee? 5. What different job roles are there working in PR? 6. How important is a CV to you and what are some of the mistakes people make? 7. What school subjects would be most useful to someone that is interested in PR? 8. What are some of the biggest changes you have seen in your industry over the years? 9. What are some of the biggest changes you predict will happen in PR over the next few years and how do you prepare for those changes? 10. What makes good PR and a great brand? 11. How important is social media to PR? 12. One of your roles is to speak on behalf of other companies. Where do you start when representing a new brand? 13. What does a day in the life of Liz Lean look like? 14. What could someone interested in PR do outside of school that would help their future career? 15. Who inspires you? 16. Where can people find out more about what you do and whats the best way to approach you to if someone is interested in working for you? To find out more about Boss:Talks check out www.bosstalks.co.uk or download our free App!!