Business
As business owners, it is easy for us to assume clients “know” basic things about our industry. But more often than not just because we “know” and it’s second nature to us, we fail to provide the key information that a client needs to buy from us or use our services.This is where educating your market comes into play.Not only is educating your market critical to outlining services and products, but it’s also imperative we inform customers about our industries so they can be empowered to choose us and work with us.In this online and tech-savvy world customers have more “choose me!” coming at them than ever before, and educating your market is an amazing way to stand out from the common crowd.Educating your market not only places you as an expert in your field, it empowers your customers and creates better working relationships.Highlights:0:11 What is education marketing?0:26 Education in terms of marketing0:43 Creating good content0:51 Examples of knowledge share content1:14 Education marketing is about explaining things.1:50 Education marketing as a lead magnet2:05 Education marketing as a trade of knowledge2:37 Ways to educate your market2:50 As an exercise, write down ideas that you can show people how to do things.3:13 Introduce the why?3:50 Many ways to educate your market4:23 In a brief nutshell, education marketing is a way for people to learn from you.4:44 Thanks, like, subscribe, and give a thumbs up!4:50 Share your education marketing ideas in the comments.Resources:Power of Education in Your MarketingCreating Content on FacebookCreating Social Media ContentHack Your Content Planning Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda’s expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.