Business
Ryan sat down with Keith to discuss:- The effectiveness of Facebook's algorithm and why the biggest variable now is content- Using data as a driver when developing successful Facebook Ads- Engaging and warming up audiences before re-marketing to them- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing- The online channel posing a big advertising opportunity- Consistently switching up creative to keep ads fresh- The metrics Ryan looks at to gauge the success of his ads- The app Ryan's launching this summer that allows you to bring your APIs right to BigQuery and pipe in the data that you need.Find Ryan at:- Theblueprint.training- www.facebook.com/ryanstewartSEO- @ryanwashere